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A/B Testing: Your Best Friend – Scrappy MarTech #15 (

A/B Testing. A/B testing or split testing is a growth marketer’s best friend. There is no better way to find out what works, optimize your conversions, or grow your lead flow. It ends any argument. Simply put the idea to the test and find out what works.

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15 Points

Read a Girl #29: "The Opposite of Loneliness: Essays and Sto (

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