Ryanair started roasting its customers on social media. And their sales grew. Here’s why it worked and how to value tradeoffs for your brand:
“It’s easier to make something 10x better than to make it 10% better.” How? With psychological moonshots. Here’s how to achieve them for your business:
Here’s how a Harvard Professor helped McDonald’s increase milkshake sales by 400% with the jobs-to-be-done framework. And how you can use it:
Can higher expectations actually create better outcomes? Here’s what the priming effect is and how to use it to your benefit in business:
In The Godfather movie, Vito Corleone uses the law of reciprocity to build influence. And it’s also an effective marketing technique. Here’s how to use it in business:
Join a community interested in solo travel, creator economy and web3!
In 2001, Jeff Bezos received advice that shaped Amazon’s fate. Here’s his story and how businesses become great using the flywheel effect:
Discover the latest investment opportunities and strategies with The Investment Thesis. Our expert analysis and insights will help you make informed investment decisions and maximize your returns. Follow us now!
We focus on success stories and ignore silent evidence. And it distorts our reality. Here’s how to avoid getting fooled by survivorship bias:
Why does McDonald’s have a Hamburger University? Here’s how to think in systems and the business lessons from McDonald’s story
Patagonia told customers “Don’t buy this jacket” and increased sales by 30%. Here’s how they used salience bias and how you can do the same.
Product Party is a newsletter focused on topics related to product management and tech, career growth, and welcoming our AI overlords. Click to read Product Party, a Substack publication.
Australian politics through this Australian’s MMT lens. Click to read Sociocultural Australis, by Darren Q, a Substack publication.
Warren Buffett said he looks for unbreachable moats to invest in a business. Here’s what he meant and how you can use it also in your life.
How do you get almost 60k subscribers in under 3 years when you have no audience? That’s what Ali Abouelatta has done with his incredible newsletter called First 1000.
There are four degrees of uncertainty. And knowing them can give you an edge in business and life. Here’s how to use the Uncertainty Matrix.
Why do we buy diamond rings for engagements? Everything started with an ad from a diamond cartel. Here’s how they used the anchoring effect.
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Mimetic desires drive human behavior.
And at scale, it forms cultures around the same ambitions.
Here’s how to use it to your benefit.
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