Being “authentic” is a winning formula for brands, politicians, and cons.
The Big Con shows how marketing and propaganda intersect to highlight how players quickly build credibility and inspire behavior. Readers should be able to spot disinformation, or at least know when they need more research.
Launching a new digital product is risky… unless you’re following this zero-risk validation model
Managing Up. One of the most challenging things to do as a Marketing Team of One is to manage your boss or “manage up”. If you are frustrated because your boss thinks they know more about marketing than you do, peppers you with emails, disrespects your time, or has no clue what you really do then this issue is for you.
A century later, Emile Zola’s vision of shopping as a mass leisure activity is still relevant. However, in 2021, the playing field underwent a significant transformation. With the onset of the pandemic over a year ago and no respite in sight, digital escapism continues to fuel retailtainment with multiple facets and subtle undertones. If you are under the impression that you have seen everything associated with shopping-entertainment, you are in for a ride. Because this is just the beginning.
Apple rolled out new a new tool that makes online tracking more obvious. What does it mean to want to stay tracked?
In issue 11, we look at the metrics Google uses to evaluate high-quality content: expertise, authoritativeness, trustworthiness.
The tactic Zapier, Kapwing, Airtable and others use to acquire thousands of users for free
N is for Newsletter is a weekly-ish email that shares one B2B marketing example and shares the good, the bad & the fun of these real-life B2B marketing campaigns.
We all want what we can’t have, especially if other people are talking about it. Instead of launching with a blog post or website that describes what the product does, companies are creating FOMO. Let’s look at three recent examples.
Building Community. Community rocks! While building an audience amplifies your own voice, building community engages and amplifies each other. But building community is particularly difficult if you are a Marketing Team of One. It is time-consuming, hard to show ROI, and difficult to find the right tools. This issue is focused on helping you build a community.
In an increasingly social world, influence marketing is becoming an industry game-changer, particularly in the beauty and fashion sectors. Successful influencers have what brands crave: A passionate fan-base. With that, they’ve unknowingly become hugely important gatekeepers for up and coming brands. As a brand, if you can convince these influencers – you might actually have a shot at taking your industry by storm. And while some savvy players have it covered, many are still missing on that crucial connection, ultimately putting their business at risk.
Let’s break down the early growth tactics used to reach 20M in revenue in 2021
Black Rifle Coffee has made violence a core component of its brand. Amongst other things, I use an Ayn Rand quote to illustrate why this is problematic.
Here are the inbound strategies they used to grow from 0 to 100M+ users
Marketing Team of One. It’s amazing being a Marketing Team of One! You are in charge. You get things done with limited resources. You get your hands dirty and learn every part of marketing. The challenges are tough though. There is never enough time, switching from one thing to another can feel like whiplash, and you can feel all alone. You are the scrappiest of scrappy marketers. Here’s to you, Marketing Team of One!
The Bizmissive: A newsletter all about email marketing
Here’s help to guide your business in the new year View as Webpage Dear Albert, Here’s an article from the Constant Contact Knowledge Base which describes the best way to add in social share buttons l
…to boost your $$$ and grow your business.
Marketing Funnels. Whether you use a simple 2-step funnel like leads -> sale or follow a more complex multi-stage model, your marketing funnel is the flow of your business. Creating a marketing funnel that is right for you with visibility into the metrics is a superpower. You can predict the future. Better yet, you can take corrective action to change the future.
4,500+ smart, curious folks have subscribed to the growth catalyst newsletter so far. If you are new here, receive the newsletter weekly in your email by subscribing 👇 Dear Reader, It has been a month since my last post. Few readers reached out to ask whether I would continue writing. The worry is understood — many aspiring writers start dreading writing once the initial romance with the idea of writing starts wearing off. You can expect regular posts hereon because 10 months in, I am still in love with writing.
Repurposing Content. Your content is gold. Whether you are drowning in content or just have a few key items, the best way to get maximum impact is to repurpose your content. Repurposing content simply means taking something and finding new ways to reuse it.
Nurturing Leads with Drip Emails. Nurturing leads is simply helping your customers through the sales process so they take action. Drip emails or automated email campaigns are the workhorses of lead nurturing. Drip emails can deliver the right message that provides information, reinforces relationships, and creates a sense of urgency – all delivered at the right time. Here are tools and tips that will help you set up successful lead nurturing email campaigns.
Customer Profiles. You need to understand your customer. No one would argue with that. Building your customer profiles and keeping the profiles fresh is hard to get right. It is a combination of data analysis, research, and insight. Hunted a great tool and a few techniques to help you.
How podcasters can take advantage of “The Clubhouse Opportunity.”
A/B Testing. A/B testing or split testing is a growth marketer’s best friend. There is no better way to find out what works, optimize your conversions, or grow your lead flow. It ends any argument. Simply put the idea to the test and find out what works.
Tools and tips for Lead Magnets. Lead magnets are an incredibly effective way to attract potential customers to your website. You provide something of value – a white paper, results from a calculator or quiz, a research report – and in return, you get contact information.
Make Way for the “WeChat” of Creators
Businesses that figure out how to leverage TikTok will have an advantage in building brand awareness, cultivating user trust, and efficiently acquiring customers.
Stop Your Email Marketing from Going Wrong. Email Marketing is a go-to tool for growth marketers, but what a disaster when it goes wrong! For nurturing leads, guiding a prospect through the sales process, or onboarding, your emails will make or break your results. Let’s look at some tools & tips to help stop your email marketing from going wrong.
Images help tell a story, show empathy, and help drive action. Growth marketers who use the right visuals in marketing content, landing pages, emails, and ads will see the results. Creating and modifying images can be clunky without the right tools.
GoodRx is a company born of the fear of prescription drug prices. To tell its product, it needlessly exacerbates that fear.
Have you ever seen an online group or chat room filled with thousands of members and yet hardly any real activity? Let’s talk about that.
Copywriting can make or break your marketing campaign. This issue of Scrappy MarTech: Discover no-code AI tools to help with copywriting. Build your own swipe file in Notion. Best tips for writing Google Ad copy. Ethical copywriting. One strange grammar rule you use but don’t know it.
Our sense of smell is a powerful lever for experiences – but is there a darker pattern between scents and the brands we love?
What are your goals for 2021? How are you planning to make it happen? I’m seriously interested, hit reply and tell me what’s going on.
Every Tuesday, I am going to be sharing my ongoing journey and things I am learning that may also help you reach your goals.
Rumor has it that I get all my ideas from other people. It’s true. Inspiration is all around us. To keep your tank filled, surround yourself with interesting, positive, smart, inspiring people. Similarly, if you consume and surround yourself with good art, music, fiction, prose, or film, etc., I can’t imagine you’d ever run out…
Painting something really big requires that you step back to see the whole. As the year is coming to a close, it’s a great time to step back and evaluate our journeys. and as I stepped back, I realized I have ideaphoria…
Sometimes, despite all our efforts, things don’t go as planned. Shocking, I know! Using the questions from last week’s Fresh Squeezed as my guide, here are my 2020 highlights (good and bad), and some insights gained that will influence my 2021 planning…
It’s essential to reflect on the year that was in order not to repeat it and to derive the insights needed to plan to take 2021 by freaking storm. These are the questions I am asking myself as I reflect on 2020. Next week, I’ll show you my answers if you’ll show me yours…
Santa Claus has been a cultural mainstay for more than 200 years – but for a mythical figure, how does he inspire so much trust?
How No-Code is Changing the MarTech Landscape
Landing pages – Stick the Landing! No-code tools and growth marketing tips.
In this issue:
– MarTech Hunt: Unbounce Landing Page Analyzer
– How to A/B Test Your Landing Page
– Growth Marketing Tip: High Converting Landing Page Check List
– Doing Good: Give Back to your Fellow Landing Page Creators
How creators and fans can capture their own economic value creation
Superpowers for Growth Marketers. Twitter is a critical tool for audience growth, engagement, & conversions. In this issue:
– Discover ilo.so, the no-code tool for better twitter analytics.
– How to find what tweets are driving traffic.
– Learn the Twitter metrics that matter.
Many of us understand the general goal of pollination – but is there a reason why bees flock to some flowers more than others?
What could you do today that would matter a year from now? Almost every day I talk with people about their big ideas and their businesses…all the things they “are going to do.” Their intentions are true, but the reality is that the majority of these things never happen in reality. Their ideas may be…
The super fan flywheel is a proven way for startups to grow in the creator economy. Here’s how it works.
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