Newsletter Issues

  • Marketing Team of One – Scrappy MarTech #21 (www.revgabba.com)

    Marketing Team of One. It’s amazing being a Marketing Team of One! You are in charge. You get things done with limited resources. You get your hands dirty and learn every part of marketing. The challenges are tough though. There is never enough time, switching from one thing to another can feel like whiplash, and you can feel all alone. You are the scrappiest of scrappy marketers. Here’s to you, Marketing Team of One!

    8 Points
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  • Your Bizmissive – February 2021 (conta.cc)

    Here’s help to guide your business in the new year View as Webpage Dear Albert, Here’s an article from the Constant Contact Knowledge Base which describes the best way to add in social share buttons l

    1 Point
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  • Powerful Marketing Funnels – Scrappy MarTech #19 (www.revgabba.com)

    Marketing Funnels. Whether you use a simple 2-step funnel like leads -> sale or follow a more complex multi-stage model, your marketing funnel is the flow of your business. Creating a marketing funnel that is right for you with visibility into the metrics is a superpower. You can predict the future. Better yet, you can take corrective action to change the future.

    9 Points
    Upvote
  • Insights from Consumer Psychology to Improve Retention (www.growth-catalyst.in)

    4,500+ smart, curious folks have subscribed to the growth catalyst newsletter so far. If you are new here, receive the newsletter weekly in your email by subscribing 👇 Dear Reader, It has been a month since my last post. Few readers reached out to ask whether I would continue writing. The worry is understood — many aspiring writers start dreading writing once the initial romance with the idea of writing starts wearing off. You can expect regular posts hereon because 10 months in, I am still in love with writing.

    6 Points
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  • Repurposing Content – Scrappy MarTech # 18 (www.revgabba.com)

    Repurposing Content. Your content is gold. Whether you are drowning in content or just have a few key items, the best way to get maximum impact is to repurpose your content. Repurposing content simply means taking something and finding new ways to reuse it.

    10 Points
    Upvote
  • Nurturing Leads with Drip Emails – Scrappy MarTech #17 (www.revgabba.com)

    Nurturing Leads with Drip Emails. Nurturing leads is simply helping your customers through the sales process so they take action. Drip emails or automated email campaigns are the workhorses of lead nurturing. Drip emails can deliver the right message that provides information, reinforces relationships, and creates a sense of urgency – all delivered at the right time. Here are tools and tips that will help you set up successful lead nurturing email campaigns.

    11 Points
    Upvote
  • Secret Sauce of Customer Profiles – Scrappy MarTech #16 (www.revgabba.com)

    Customer Profiles. You need to understand your customer. No one would argue with that. Building your customer profiles and keeping the profiles fresh is hard to get right. It is a combination of data analysis, research, and insight. Hunted a great tool and a few techniques to help you.

    10 Points
    Upvote
  • A/B Testing: Your Best Friend – Scrappy MarTech #15 (www.revgabba.com)

    A/B Testing. A/B testing or split testing is a growth marketer’s best friend. There is no better way to find out what works, optimize your conversions, or grow your lead flow. It ends any argument. Simply put the idea to the test and find out what works.

    15 Points
    Upvote
  • Lead Magnets Tools & Tips – Scrappy MarTech #13 (www.revgabba.com)

    Tools and tips for Lead Magnets. Lead magnets are an incredibly effective way to attract potential customers to your website. You provide something of value – a white paper, results from a calculator or quiz, a research report – and in return, you get contact information.

    18 Points
    Upvote
  • Stop Your Email Marketing from Going Wrong- Scrappy MarTech #12 (www.revgabba.com)

    Stop Your Email Marketing from Going Wrong. Email Marketing is a go-to tool for growth marketers, but what a disaster when it goes wrong! For nurturing leads, guiding a prospect through the sales process, or onboarding, your emails will make or break your results. Let’s look at some tools & tips to help stop your email marketing from going wrong.

    18 Points
    Upvote
  • Creative Images for Results – Scrappy MarTech #11 (www.revgabba.com)

    Images help tell a story, show empathy, and help drive action. Growth marketers who use the right visuals in marketing content, landing pages, emails, and ads will see the results. Creating and modifying images can be clunky without the right tools.

    15 Points
    Upvote
  • Conquer Copywriting – Scrappy MarTech #10 (www.revgabba.com)

    Copywriting can make or break your marketing campaign. This issue of Scrappy MarTech: Discover no-code AI tools to help with copywriting. Build your own swipe file in Notion. Best tips for writing Google Ad copy. Ethical copywriting. One strange grammar rule you use but don’t know it.

    19 Points
    Upvote