There’s more to recurring billing than charging a flat monthly subscription fee. This week’s Get To Traction shows you different ways to earn revenue from your customers.
Bringing you top tech and investment news in a fun, casual way. News doesn’t always have to be serious and complex!
Don’t lose your customers right after they’ve signed up! An onboarding sequence walks your customer through your features but also helps to set expectations. This and more in this week’s Get To Traction newsletter.
Essential insights in a small package.
The Astukari Newsletter is a curated list of worthwhile content by writer Jacob Robinson. Every two weeks get the best in psychology, business, investing, and more in an email that takes about two minutes to read.
Do Cap Tables make you want to pull your hair out? In this week’s Get To Traction learn the 101 on how to make sense of one.
Coinbase, Basecamp, and Shopify Go Apolitical
Being “authentic” is a winning formula for brands, politicians, and cons.
The Big Con shows how marketing and propaganda intersect to highlight how players quickly build credibility and inspire behavior. Readers should be able to spot disinformation, or at least know when they need more research.
Startups who know their customers the best have a competitive edge in the market. Here’s how to actually understand your user in this week’s Get To Traction newsletter.
These psychological questions will help you better understand each other and better determine goodness of fit. If you’re not aligned on these questions or if the person’s style of responding doesn’t mesh with your personality, use all of that as data to say “no” now.
This week’s Get To Traction dives into the Chicken-and-Egg problem for starting a marketplace. Key tip? Constrain your market – geography (Airbnb) or category (Etsy). [Get To Traction – Curated resources for Early-Stage Founders]
A monthly newsletter for community-driven founders, funders, and friends.
N is for Newsletter is a weekly-ish email that shares one B2B marketing example and shares the good, the bad & the fun of these real-life B2B marketing campaigns.
Orders are rolling in and you’re ready to build out your sales team? Here’s how to set up your startup for success by thinking about your future organization structure and what your company will look like. [Get To Traction – Curated resources for Early-Stage Founders]
A Wake-up Call to the New Global Technology Order
Clubhouse, an app which allows you to join audio conversations with other people (a function unavailable in any other app or device), is now worth $4 billion.
And why that matters for potential founders
Or, Everything they never taught you about startup stock options in school (or at work)
Five Things I’ve Learned Writing A Newsletter
This post is in collaboration with The Generalist. Mario from The Generalist is awesome. Subscribe to his Newsletter here. It’s worth it. Every hero begins in the ordinary world. Harry Potter languishes in the closet under the stairs. Luke Skywalker toils as a farmboy on Tatooine.
Building Community. Community rocks! While building an audience amplifies your own voice, building community engages and amplifies each other. But building community is particularly difficult if you are a Marketing Team of One. It is time-consuming, hard to show ROI, and difficult to find the right tools. This issue is focused on helping you build a community.
How Adam Draper & Garry Tan, two of Coinbase’s earliest investors, struck crypto gold.
Seven very specific pieces of advice about how to find successful startup ideas.
Why TAMs don’t matter but thinking through TAMs can be helpful
In response to reader inquiries.
We have got you covered with specially curated newsworthy reports, relevant advice, inspiration stories, virtual conferences and more.
And does it contradict contrarianism?
Plus, Chipotle announces a startup investment!
Marketing Team of One. It’s amazing being a Marketing Team of One! You are in charge. You get things done with limited resources. You get your hands dirty and learn every part of marketing. The challenges are tough though. There is never enough time, switching from one thing to another can feel like whiplash, and you can feel all alone. You are the scrappiest of scrappy marketers. Here’s to you, Marketing Team of One!
A bi-weekly newsletter of curated resources for early-stage founders, funders, and friends.
Exploring the clever pre-IPO growth tactics used to grow 228% in one year
Alex Danco’s Newsletter, Season 3 Episode 7
Here are the most effective growth strategies behind Stripes impressive run
Marketing Funnels. Whether you use a simple 2-step funnel like leads -> sale or follow a more complex multi-stage model, your marketing funnel is the flow of your business. Creating a marketing funnel that is right for you with visibility into the metrics is a superpower. You can predict the future. Better yet, you can take corrective action to change the future.
Repurposing Content. Your content is gold. Whether you are drowning in content or just have a few key items, the best way to get maximum impact is to repurpose your content. Repurposing content simply means taking something and finding new ways to reuse it.
A weekly newsletter on start-ups and venture
For a variety of structural and political reasons, many people can’t afford to buy a home. In the first entry of The Bullshit Economy, we explore the companies which are attempting to fill the void.
Nurturing Leads with Drip Emails. Nurturing leads is simply helping your customers through the sales process so they take action. Drip emails or automated email campaigns are the workhorses of lead nurturing. Drip emails can deliver the right message that provides information, reinforces relationships, and creates a sense of urgency – all delivered at the right time. Here are tools and tips that will help you set up successful lead nurturing email campaigns.
How is the content, product, and ecosystem driving growth
One of social media’s oldest companies is also its most undervalued
Customer Profiles. You need to understand your customer. No one would argue with that. Building your customer profiles and keeping the profiles fresh is hard to get right. It is a combination of data analysis, research, and insight. Hunted a great tool and a few techniques to help you.
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