Coloring Outside the Lines (jerrylu.substack.com)

COLORSxSTUDIOS is reinventing how artists are discovered and music is consumed. It’s a YouTube channel (sorry TikTok) that has become influential for its musical fusion of culture, art, and fashion. Jerry Lu discusses how COLORSxSTUDIOS has taken the music world by storm, what makes it tick and how its value proposition is bringing artists and fans closer.