A massive community does not equate to a thriving community. That is Danielle’s primary sentiment in this beautifully written article on community bonds. Her brilliant analogy between the typical marketing funnel and a growing tree offers many points for reflection. She outlines the significance of authentic, developed engagement among consumers over futile member accumulation. Ultimately, she addresses familiar struggles a brand might face upon a community’s growth.
Creating Abundant Communities (daniellexo.substack.com)
What do you think?