How curation is reinventing e-commerce (maried.substack.com)

The sheer amount of products available online is one of the reasons consumers have abandoned mainstream e-commerce. Today, most customers will gravitate towards highly personalized offers, in which they will feel prioritized and valued. Marie Dollé, one of my favorite writers, nails this piece on curating e-commerce, and explains how curators are revolutionizing the world of e-commerce.