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How Does Scent Influence Our Purchases? (mindmeld.substack.com)

Our sense of smell is a powerful lever for experiences – but is there a darker pattern between scents and the brands we love?

What do you think?

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Pakistani Tech Startups Raised a Record $47 million in 2020 (techshaw.substack.com)

🏋🏻‍♀️Classpass (first1000.substack.com)