In an increasingly social world, influence marketing is becoming an industry game-changer, particularly in the beauty and fashion sectors. Successful influencers have what brands crave: A passionate fan-base. With that, they’ve unknowingly become hugely important gatekeepers for up and coming brands. As a brand, if you can convince these influencers – you might actually have a shot at taking your industry by storm. And while some savvy players have it covered, many are still missing on that crucial connection, ultimately putting their business at risk.
Influencer Marketing: The new marketing playbook in a social-dri (maried.substack.com)
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