Influencer Marketing: The new marketing playbook in a social-dri (maried.substack.com)

In an increasingly social world, influence marketing is becoming an industry game-changer, particularly in the beauty and fashion sectors. Successful influencers have what brands crave: A passionate fan-base. With that, they’ve unknowingly become hugely important gatekeepers for up and coming brands. As a brand, if you can convince these influencers – you might actually have a shot at taking your industry by storm. And while some savvy players have it covered, many are still missing on that crucial connection, ultimately putting their business at risk.