Managing Up. One of the most challenging things to do as a Marketing Team of One is to manage your boss or "manage up". If you are frustrated because your boss thinks they know more about marketing than you do, peppers you with emails, disrespects your time, or has no clue what you really do then this issue is for you.
Building Community. Community rocks! While building an audience amplifies your own voice, building community engages and amplifies each other. But building community is particularly difficult if you are a Marketing Team of One. It is time-consuming, hard to show ROI, and difficult to find the right tools. This issue is focused on helping you build a community.
Marketing Team of One. It's amazing being a Marketing Team of One! You are in charge. You get things done with limited resources. You get your hands dirty and learn every part of marketing. The challenges are tough though. There is never enough time, switching from one thing to another can feel like whiplash, and you can feel all alone. You are the scrappiest of scrappy marketers. Here's to you, Marketing Team of One!