Nurturing Leads with Drip Emails – Scrappy MarTech #17 (www.revgabba.com)

Nurturing Leads with Drip Emails. Nurturing leads is simply helping your customers through the sales process so they take action. Drip emails or automated email campaigns are the workhorses of lead nurturing. Drip emails can deliver the right message that provides information, reinforces relationships, and creates a sense of urgency – all delivered at the right time. Here are tools and tips that will help you set up successful lead nurturing email campaigns.