Years ago I wrote about the three bucket model of product management. Here’s a quick recap. You categorize all possible features into one of three buckets— gamechangers, showstoppers (called table stakes in corporate vernacular) and distractions. A gamechanger is a feature that solves a previously unsolved problem for a user. Gamechangers are why people buy. Consider the Ring doorbell. It lets you interact from anywhere with people who show up to your house. You couldn’t do that before. That’s new and exciting and solves a problem.