Customer Profiles. You need to understand your customer. No one would argue with that. Building your customer profiles and keeping the profiles fresh is hard to get right. It is a combination of data analysis, research, and insight. Hunted a great tool and a few techniques to help you.
in Business, Marketing, Startups, Technology
Secret Sauce of Customer Profiles – Scrappy MarTech #16 (www.revgabba.com)
What do you think?