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Secret Sauce of Customer Profiles – Scrappy MarTech #16 (

Customer Profiles. You need to understand your customer. No one would argue with that. Building your customer profiles and keeping the profiles fresh is hard to get right. It is a combination of data analysis, research, and insight. Hunted a great tool and a few techniques to help you.

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10 Points

Philosopher File: Sunzi and the Art of War (

The Creator Lifecycle (