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The Big Con (

Being “authentic” is a winning formula for brands, politicians, and cons.

The Big Con shows how marketing and propaganda intersect to highlight how players quickly build credibility and inspire behavior. Readers should be able to spot disinformation, or at least know when they need more research.

What do you think?

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Raking It In (

Changing Workplaces: from Socially Conscious to Apolitical (