The Checkout as a Territory (thegeneralist.substack.com)

The checkout page is the most valuable page on the internet. The job of the merchant is to make it as easy as possible for you to part from your money. Helping merchants are ‘Buy now, Pay later’ services like Affirm, Afterpay, etc. In this primer on BNPL services, Mario Gabriele discusses how the checkout page is changing consumer behavior at the expense of credit cards.