Image via Needpix Welcome! I’m Simon Owens and this is my media newsletter. You can subscribe by clicking on this handy little button: Why a Twitter acquisition of Substack would be a bad idea In the world of tech, few things get people more excited than talk of an acquisition. As a writer who covers the industry, I’ll admit I become animated when discussing the business synergies of various companies; it can be fun to game out how the merging of two separate products can generate enormous scale and change the paradigm for how a service is delivered. Acquisitions turn founders into millionaires and can move markets.