Ryanair started roasting its customers on social media. And their sales grew. Here’s why it worked and how to value tradeoffs for your brand:
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“It’s easier to make something 10x better than to make it 10% better.” How? With psychological moonshots. Here’s how to achieve them for your business:
Here’s how a Harvard Professor helped McDonald’s increase milkshake sales by 400% with the jobs-to-be-done framework. And how you can use it:
Will AI definitely go on pause? What did OpenAI have to say? What’s new from MetaAI and Luma? Find out in this week’s newsletter.
‘In this book, I’m not a passive observer of injustice.’—Review #207
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How being a weirdo can be a good thing. Embrace the call of the ‘wyrd’!
Can higher expectations actually create better outcomes? Here’s what the priming effect is and how to use it to your benefit in business:
We examine the AfDB $3.9 million grant to modernise Liberia’s payment infrastructure, the launch of AWS FinTech Africa Accelerator and Nigeria Air’s commencement.
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The best rejection letter in publishing ever
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In The Godfather movie, Vito Corleone uses the law of reciprocity to build influence. And it’s also an effective marketing technique. Here’s how to use it in business:
Unravelling the secrets of Stoke-on-Trent and Staffordshire’s past and sharing the random day-to-day ramblings of my life.
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In 2001, Jeff Bezos received advice that shaped Amazon’s fate. Here’s his story and how businesses become great using the flywheel effect:
Snoopy Alien’s newsletter is about investing, trading options and the blockchain technology.
If we always expect a happy ending, we deprive the humanities of humanity.
‘There is indeed a force more powerful than humankind. I have assented and do not know much else.’—Review #204
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A peace agreement may presage war if strategic interests or realities are not altered
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